A prospecting dashboard with fifteen metrics is one nobody reads. A single number, call volume, sends everyone running in the wrong direction. In between sits a handful of KPIs that really tell you where your cold calling stands and what to fix. This guide covers the ones to track and how to calculate them, the ones that mislead, then a simple routine to run an SDR team on these numbers.
You have called your whole list, your pickup rate looks fine, and yet you feel like you never get the right people on the phone. That is what contact rate measures: how many contacts on your list you actually managed to reach. This guide explains how to define it, how to calculate it with the right denominator, and which levers push it up.
Choosing cold calling software looks like an easy purchase. You open three tabs, compare pricing grids, and pick the one with the nicest demo. Six months later, the team still spends just as much time waiting for the phone to ring, and the CRM is no better filled in than before. The problem is rarely the tool itself. It is that you compared products that do different jobs. Here is how I advise sales teams to go about it when they ask us for help, including when the right answer is not Flunter.
A parallel dialer calls several prospects at once and hands you the first one who picks up. Five French vendors offer a true parallel dialer today: Flunter, Skipcall, Minari, Paradial and Ubic. This comparison reviews them with sourced figures, then explains why Ringover, Aircall or Allo are not on the list. Transparency: this article is published by Flunter. Flunter comes first because it is our product; the order of the others is not a ranking. Prices were checked on each vendor's website on September 24, 2026.
Everyone is looking for the magic hour to call prospects. There are patterns, but they shift from one industry to another and from one team to the next. Here is what we see in the field, day by day and hour by hour, and a simple way to find the slots that work for you.
Pickup rate is the first number that hurts when you launch a calling campaign. Before you worry about your pitch or objection handling, someone has to answer. Here is how to calculate it honestly, and the settings that actually move it: caller ID, list quality, time slots and follow-up cadence.
Cold calling is still one of the most direct ways to open a B2B account. This guide covers what it is, how to prepare a session, how a good call unfolds and the mistakes that make prospects hang up.
A good cold call script isn't something you recite, it's a framework you follow. Here's the structure that works in B2B, sample lines for every step and answers to the objections you'll hear this week.
B2B phone prospecting still works, as long as you treat it as a method rather than a chore. This guide walks through the whole process, from building your list to booking the meeting, with sample lines, checklists and the legal rules that apply in France.
A parallel dialer calls several numbers at once and connects the sales rep only to the first person who picks up. This guide explains how it works, how it differs from a power dialer and manual dialing, its benefits, its limits, compliance considerations, and how to choose and roll one out the right way.
Between two prospecting calls, a sales rep does a whole bunch of little things that bring in nothing: looking up the next number, dialing it, checking the area code, hanging up the previous call, opening the right record. Taken one by one, these tasks seem harmless. Added up over a day, they eat up a huge share of selling time. The power dialer exists to wipe out that waste while preserving what makes a call great: preparation and listening. This guide covers what a power dialer is, how it works, how it differs from a parallel dialer, what it brings, its limits, and the best practices to get the most out of it. By the end, you'll know whether this dialing mode fits the way you sell.